Search Engine Optimization, or SEO, is the process of making your website more visible in search engine results by the use of keywords, among other things. This creates more organic or natural results, rather than paying for a higher spot in the rankings. You may still wonder, however, whether it's worth investing in SEO services. If you're paying to get results, why not just pay for a higher spot in the first place?
While online, or digital, marketing may not be rocket science, there are literally dozens of options to choose from. Making the best possible choices can be a bewildering task that sometimes leads novice digital marketers into doing absolutely nothing. To help you get your business moving in the right direction, here are four of the best marketing tips from the experts. 1. Claim Your Google and Bing Local Profile AccountsBoth the Google (Google My Business) and Bing (Bing Places) search engines offer free listings that will help your business get found by local consumers looking for businesses in your niche.
If you have an online business, you may already be in the sights of hackers that intend to harm your company. Small businesses everywhere have been dealing with the escalating threat of cyber-crime for several years. It's a critical issue that can spell doom for any company that is successfully attacked. To help keep your company safe, here are three tips to protect your online business. Employee Training is KeyYour first line of defense against cyber-threats is your employees.