While online, or digital, marketing may not be rocket science, there are literally dozens of options to choose from. Making the best possible choices can be a bewildering task that sometimes leads novice digital marketers into doing absolutely nothing.
To help you get your business moving in the right direction, here are four of the best marketing tips from the experts.
1. Claim Your Google and Bing Local Profile Accounts
Both the Google (Google My Business) and Bing (Bing Places) search engines offer free listings that will help your business get found by local consumers looking for businesses in your niche. Research has found that 85 percent of consumers regularly use the Internet to research local businesses prior to making a purchase decision, and 72 percent of those searchers will actually visit a store (hopefully yours!) found as a result of that search. This makes local search a critically important tool for growing your business. Read the instructions for preparing your listing carefully, and provide all requested information and photos for maximum impact.
2. Pay Close Attention to Your Online Business Reputation
Consumers in growing numbers are turning to the Internet for help in choosing a company to do business with, and an estimated 53 percent check online reviews at least once every month. If your business has too many negative reviews (or no reviews at all) you’ll be at a distinct disadvantage compared to your competitors who maintain a great online reputation. Train your employees to provide a great experience for your customers, and be sure to ask all customers to give you an online review at or near the time of purchase.
3. Build a Solid and Comprehensive Online Presence
This starts with having a mobile-friendly website that can viewed and navigated easily by visitors regardless of the type of device (desktop, laptop, tablet, or smartphone) being used to access the Internet. Maintain an ongoing active presence across the major social media networks being used by your target audience. Provide consumers with useful content about your company and industry by regular posting on a company blog – which is also a great way to improve your position in the search results.
4. Create and Promote Great Content
The Internet is all about information, and you need to establish your company as a leading go-to source for information about your business niche. Think content that educates, inspires, and entertains! If necessary, hire an outside freelance writer who can create the type of engaging content that keeps your audience coming back for more.